Score a New Farm
Define a farm area, set a budget, run the analysis. The full report saves to your dashboard.
Running analysis…
Fetching Census ACS demographics…
1 · Identity
2 · Geography
Comma-separated for multi-ZIP farm areas. Census + Bridge data is pulled per ZIP.
Full ZIP
Sub-area (BBox)
Use BBox to score a rectangle inside the ZIP — useful for sub-neighborhood farms. Census stays at ZIP level; Bridge market data is bbox-filtered.
SW Miami-Dade ZIPs sit roughly 25.50–25.75 lat, −80.50–−80.30 lng.
3 · Strategy
📬Offline
🔁Hybrid
📱Online
Hybrid — 50% postcards / 50% Meta + Google PMax. Best for medium-density farm areas where direct mail still gets opened. Layer Custom Audience retargeting on the postcard list.
🌎Hispanic-majority
🇺🇸English-dominant
🤝Mixed
⚖️No preference
No preference — Demographic Match scores neutral (50). Choose this if your team speaks English only and you don't want demographic composition to influence the score; market mechanics drive the decision instead.
Comma-separated. Helps identify the area later but not used in scoring.